Jerome Hiquet

Jerome Hiquet is the former Chief Marketing Officer for Formula E, Tough Mudder and Club Med North America. Jerome is a transformative leader with track record building purpose-driven brands and driving bottom-line results for global brands operating in direct-to-consumers and experiential industries like travel, hospitality, live events, entertainment, media and sports.  As an opinion leader and ambassador of the role of Customer engagement in a "Customer Attention Economy", he has been a featured speaker and juror at numerous marketing conferences in North America and Europe including Advertising Week, Mobile World Congress, The Shorty Awards, Sport Technology Awards, Incite Summit, Millennial 20/20 and Forbes CMO Summit. He was also a founding Board Member of The Marketing Society Hub in New York and is a Mentor to Adweek’s Executive Mentor Program.   After more than 20 years in executive roles around the world, he is now advising CEOs, founders, marketing leaders and investors operating in direct-to-consumer industries on how to build their brand and scale their business with an emphasis on marketing, commercial, organisational strategies and tactics.