James Collins

As Rakuten Advertising’s Senior Vice President, Media Network, James Collins works with a global team that is responsible for developing Rakuten Advertising's media offering - bringing together Rakuten’s unique audiences and maximising the value that Agencies and Brands can achieve by reaching them.James has championed the use of data in the digital sector over the last decade. Focusing on delivering actionable insights from advertisers’ marketing data, he is passionate about empowering businesses to use data to better understand their customers, make more effective marketing decisions, and ultimately improve the customer experience.