Helen Miall

Chief Marketing Officer at VIOOH

As CMO at VIOOH, the leading premium digital out of home (DOOH) supply side platform, Helen is responsible for global marketing strategy, thought leadership and supporting the expansion and adoption of programmatic DOOH worldwide. She is committed to helping the OOH industry transition to audience-led and programmatic trading, maximising the opportunities for OOH with the wider digital media landscape.She has held senior marketing roles at O2, Turn, and Microsoft Advertising and was previously Global Head of Marketing at Parkopedia. Helen spent the first nine years of her career in various client-side marketing roles at United Airlines and Air France