Hannah Hoel

Semiotician, Cultural Analyst and Mum

Hannah is a semiotician and cultural analyst with an extensive background in marketing, visual arts, and cultural criticism. She has worked both in-house and as an independent analyst with some of the world’s leading semiotics agencies, decoding culture and developing brand strategy for major consumer brands including Lego, Google, and Lean Cuisine. Hannah currently freelances from New Zealand with her three Kiwi kids. Her writing has been published in Huffington Post, Adobe Airstream, THE Magazine, Art Slant, Visual Art Source and others.