Hannah Hayes-Westall, Author at MediaCat

Hannah Hayes-Westall

Strategy Director at MullenLowe Group UK

Hannah is MullenLowe Group UK’s Strategy Director, working on the agency’s sloggi and Farfetch accounts. Starting her career in fashion communications, Hannah has worked with many of the industry’s most recognisable names, from Calvin Klein and Diane von Furstenberg to Versace, Swarovski and Selfridges. An understanding of the codes of luxury and the behaviours of global HNW audiences has been applied on multi-channel campaigns for diverse luxury goods brands from cashmere brands like Loro Piana to Mercedes Benz in automotive, to Vertu mobile phones and hotels and real estate like Sandy Lane and Porto Montenegro. As a journalist Hannah writes about art and culture for Luxury London, City Magazine and Little Black Book, and is co-publisher of the arts magazines Art of Conversation and FAD.

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Central St Martins: empathy and compassion delivers ideas the world needs more of

MullenLowe's Strategy Director on the Nova Awards' best projects ... 05.07.2023

How can I miss you if you never leave?

What happens to culture when the past just Will. Not. Die.... 22.03.2023

Wait, words speak as loudly as actions?

'Language we use quite literally changes how we experience the world'... 29.01.2023

Who profits from division? Follow the money

Hannah Hayes-Westall says culture wars are a for-profit enterprise, and you should never go to war w... 09.08.2022

Those who can, don’t

As the cost of living surges, the idea of a simple life is an absurd abstraction, says Hannah... 30.06.2022

Destroy the past (but maybe keep some of the good bits)

Hannah Hayes-Westall asks, can we learn anything about how we respond to change from the 1920s?... 26.05.2022

Art, fashion, branding and acting with intention

Engaging and innovating is more important than perfecting, when finding your brand voice in the meta... 03.05.2022

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

How VCCP made an anti-scammer AI granny for O2

Can a brand safety and performance mindset co-exist in 2025?

Don’t overthink economic factors — capitalise on consumer spending

We’re hiring a reporter

Revisiting EssenceMediacom’s 2024 media predictions

Reddit leapfrogs X in UK social media rankings

Diamond industry calls for urgent marketing revival

2025 media trends, with dentsu and iProspect

Tom Gent on creating standout multi-platform video content

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Spotify playlists for brands: more than just tunes

Why creativity matters more than ever in digital advertising

Low stakes and new intimacies: social media in 2025

How do ad lengths impact attention?

Hannah Hayes-Westall

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