Gen Kobayashi

Gen is a forward-thinking brand strategist who has worked in both media and creative agency roles. Starting life as a comms planner, working at network agencies such as Mindshare and smaller independent agencies like Goodstuff. Gen then moved into Account Planning and brand strategy at creative agencies such as adam&eveDDB and more recently ENGINE where he was Chief Strategy Officer. Gen is now Chief Strategy Officer for the UK & EMEA at Weber Shandwick.