Fyonna Salazar

Strategy Director, North America, tms

Fyonna is a bilingual first-generation marketing professional who specialises in business development strategies and consumer-facing communications. Her expertise lies in integrated marketing initiatives with a focus on go-to-market strategies, consumer insights and overall brand innovation. Her work is driven by consumer behaviour analysis and decision science, resulting in strategic implications that better connect brands with their target audiences.When she is not studying consumer behaviour, Fyonna enjoys staying active at the gym, taking classes (spin class, cooking class, painting class - you name it!) and most of all she treasures spending quality time with her family which includes watching her infant baby grow and learn new things.