Fola Enifeni, Author at MediaCat

Fola Enifeni

Freelance strategist

A consumer-minded, channel agnostic strategist that uses the understanding of people to develop insight-led campaigns for clients across tech, finance, FMCG, fashion, sports and retail. Having worked in various disciplines of advertising including experiential, shopper, innovation and social, Fola is a problem-solver who takes pride in making the complex simple, telling compelling stories and producing inspiration to supercharge creative thinking.

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The pursuit of happiness is a battle against capitalism

Marijuana is big business and mindfulness is a workplace routine... 18.04.2023

New age of ‘idols’: new rules of engagement

We've moved away from traditional, one-sided celebrity worship... 24.03.2023

Kill the stereotypes and get to know real people

Destroy generic labelling and smash lazy generalisation, says Fola... 31.01.2023

We need strategy that breaks away from static plans

In making plans we need to still leave room for adventure, lest we stifle creativity, says Fola Enif... 29.11.2022

How can brands navigate fandoms?

How the Met Gala became The Hunger Games

Q&A: Robert Andersen on bringing a German thinker to life with AI

Non-profits: where people power fuels change

Polaris Leadership Summit to bring together the global political and public sector communication industry

Waitrose unveils ‘Farming for Nature’ scheme

WARC Media report: social media now largest channel worldwide

Atomic to launch health-focused agency, Atomic Matter

Comedy, tragedy and humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Rani Patel on truth, lies, Gen Z, trust and transparency

How can brands navigate fandoms?

How brands can use AI to improve CX

No emails? No problem! A world of data beyond known identifiers

Stop focusing on what’s in and what’s out

Fola Enifeni

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