Fabiane Abel

Head of Broadcasting and Executive Director of SOKO

Fabiane Abel is Head of Broadcasting and Executive Director of São Paulo-based creative agency, SOKO, part of Droga5 São Paulo, a member of the Accenture Song group. Fabiane Abel is passionate about storytelling with over 15 years of experience in public relations, marketing, corporate communication, and ESG. A journalist with a specialization in marketing and project management, Fabi has specialized in strategic communication planning. At Soko, she creates relevant campaigns with earned media potential, connecting brands to culture and society organically through the right audience. Her work has been recognized at festivals such as Cannes Lions, Clube de Criação, The One Show, and Effie. Fabi is developing a vision for the future of PR, focused on purpose and impactful narratives.