Emma Malcolmson

Emma started her career in Digital PR and SEO with Yard in 2021 after completing a master's in Digital Journalism at the University of Strathclyde in Glasgow. Emma's got her finger on the pulse of what's hot and what's not and uses her knowledge of popular culture, social issues, the news agenda, social media and everything in between to find inspiration for things to sink her teeth into and turn into campaigns or reactive coverage for clients. Emma has a keen interest in financial PR as well as trends-led pieces.