Emily Fairhead-Keen, Author at MediaCat

Emily Fairhead-Keen

Senior Strategy Partner

Emily is a Senior Strategy Partner. She has over twenty years of industry experience, spanning a range of industries and clients including FMCG, insurance, entertainment and government. Now she leads the strategy for a range of clients at including DHSC and Danone.She won the Chairman's Prize for Outstanding Body of Work for the IPA MBA, her work was published in both Campaign and in the book, 'What is a 21st Century Brand? New thinking from the next generation of agency leaders,' edited by Nick Kendall and published by Kogan Page. She was awarded the prestigious Grand Prix Atticus Award for published original thinking, open globally to all 180,000 WPP employees. This is the first time an individual from a media agency has won the Grand Prix award.She is founder of Women@Wavemaker, an entity which operates to empower and support women in their quest to become leaders within the industry and also founded and leads the Inclusive Planning initiative at Wavemaker, Wavemaker together, promoting better diverse and inclusive work in the industry .

ALL ARTICLES

Baroque brands and embracing Sicilian punk

Build your Baroque, and find your punk spirit... 29.08.2024

Move over Clark Kent, give me more Superhuman

'People want brands to exert power over them'... 30.05.2024

Why so serious?

Funny drives brand preference, and creates media value and fame... 10.03.2024

It’s time brands embrace the power of strangers

Identifying practices akin to street photography’s shoot from the hip technique... 28.12.2023

Be more magpie, and mash it up

Emily Fairhead-Keen on how crashing two worlds gives new meaning... 21.08.2023

Brands: travel agents to better, or sober realists?

Embracing a shade of optimism as a brand, is essential... 25.06.2023

Welcome to ‘The Symbiotic Age’ – the 3rd age of addressability

The next era of media performance, addressable is both effective and welcome, argues Wavemaker's Emi... 09.12.2022

Artificial connection

Society is obsessed with connecting, but let flawed connections, manageable tribes, and real feeling... 13.09.2022

Age – it’s time for a rethink and a reset

Age shouldn't be the missing component of diversity and inclusion, argues Emily Fairhead-Keen, Strat... 07.12.2021