Ellie Farrer

Founding Partner at ICONIC

Ellie Farrer joined ICONIC in October 2022, leading brand marketing, client projects, and the production of ICONIC MAG, a magazine spotlighting cultural figures.Previously at COPA90, she rose from account manager to client partner, managing global brands like Gatorade, PUMA, and PayPal. She led notable campaigns, including a YouTube documentary on footballer Sara Bjork Gunnarsdottir and major Euro 2020 campaigns.At ZAK agency, Farrer worked on global campaigns for New Balance Football, including kit launches for Liverpool FC. She gained early sports marketing experience during an internship at adidas in Germany.A lifelong fan of women’s football, Farrer has been passionate about the sport since childhood.