Eaon Pritchard

consumer psychologist

Eaon is an acknowledged strategy leader with 30 years of experience in agencies and marketing organisations in UK, US and Australia. His agency pedigree includes multi-award-winning spells at Weapon7 in London and Clemenger BBDO in Melbourne. He consults with organisations of all types as artsciencetechnology.com on making comms and interventions work with human nature, not against it. Eaon writes and speaks regularly on the challenges facing marketing and communications through the lens of applied evolutionary psychology and is regarded as an industry authority on consumer psychology.He is also the author of three books 'Where Did It All Go Wrong?’ from 2017, 'Shot By Both Sides’ from 2020 and If There’s A Hell Below, We’re All Gonna Go from 2023. His next book ‘Chairman of The Bored’ will be out whenever its finished. He was a contributing author to the APG textbook ‘Eat Your Greens’ in 2021 and has published a couple of academic papers as co-author.