Dr. Rodney Collins

Dr. Rodney Collins is a strategic corporate anthropologist and is based in London, UK. Dr. Collins champions the investigation of human practice-in-context with a commitment to the principles of immersive participant-observation. Rodney has field experience in Europe, North & Central Africa, the Middle East, and North & Central America. With expertise in semiotic, cultural, and psychoanalytic analysis, his work has offered transformative insights into a wide spectrum of human dynamics from idleness and masculinity, to air fresheners and habit change, to public health policy and design innovation. Throughout, he surfaces deeper cultural and human truths that impact the potential of corporate and brand strategy, innovation, and creative marketing and communications. He received his PhD in Socio-Cultural Anthropology in 2009 from Columbia University.