Chris Bailey

Chief Strategy Officer UK, Merkle B2B

Chris Bailey is a Strategy Partner at Merkle B2B, a dentsu  company,  delivering Brand, Creative and Content Strategy across a range of clients and categories including Tech, Manufacturing and Professional Services. He has a wealth of experience in developing strategies that sit at the heart of the client’s business to create world-class customer experiences and drive commercial outcomes. A business graduate, he has 25 years experience working globally with range of Multi – National Companies in both B2B and B2C across multiple industries including FMCG, Finance, Automotive, Tech, Transport, Retail, Travel. He is also a former expert council member for Business Superbrands.