Charlotte Lam

Creative Head (Copy) at Malaysia Airlines

Charlotte is the Creative Head (Copy-based) at Malaysia Airlines where she has won several marketing and advertising awards for the organisation.An idealist who started out in ad sales and media buying-planning in New Zealand, she eventually returned to Malaysia to pursue her love for scriptwriting and storytelling in DDB as a Copywriter. After 10+ years of hopping around agencies and now as an in-house creative, she still finds it thrilling to watch her storytelling scripts come to life through film.Charlotte has also written and co-directed a short film entitled 'Congee' which was a finalist film in Tropfest SEA - The World's Largest Short Film Festival. In between her busy schedule, she often dreams about living on a farm while pursuing her love for creativity and making a positive impact on the world