Charlie Li

Strategy Director at TRO

Charlie joined TRO in 2022 as Strategy Director, having previously worked at Ogilvy, TBWA and OMD.With a hybrid background in both creative and media, she delivers integrated work that spans across brand strategy, product positioning, channel planning, CRM programme design and business innovation. She has extensive experience in APAC and the UK with quick-service restaurants, banking & finance companies, automotive, female focused brands and retail groups. A fluent speaker of three, she believes understanding and speaking the right cultural language goes a long way. With a wealth of experience in media and experiential, Charlie has delivered work across a range of industries including retail and automotive. She has experience in writing entries for the likes of Campaign Asia and the Mumbrella Asia Awards, as well as being a judge for the Dragons of Asia.