Cathy O’Brien, Author at MediaCat

Cathy O’Brien

Research Director at Ipsos UK

Cathy O'Brien is a Research Director at Ipsos. Cathy has over 20 years of experience in market research, and specializes in brand and markets across a range of sectors. Her expertise includes brand positioning, segmentation, and distinctive brand asset testing. She has a degree in Psychology and a Masters in Animal Behaviour.

Q&A: Eco Ableism and advocating for inclusive policies

Q&A: Pablo on doing things differently

From fame to response: how old media ain’t going nowhere

What food and drink brands can learn from celebrity personas

Wickes launches ‘New Cabinet?’ OOH campaign

Research uncovers business leaders’ tech fears

David Hasselhoff joins PlanetPlay’s fight against climate change

RNIB campaign calls for everyone’s right to vote in secret

Fix Fest: going ‘AI premium’ with Nick O’Connor

Fix Fest: Natalie Moores on staying ahead of the AI curve

Fix Fest: Heather Murray gets non-technical with AI

AI or die! Glenn Fisher discusses Fix Fest 2

How to act on ad inaction during an election period

Why purpose is still showing up at Cannes

Three key takeaways from Cannes 2024

Punchlines and pixels: the battle for advertising’s soul

Cathy O’Brien

ALL ARTICLES