Cat Wiles

CSO, Lucky General

Cat is Lucky General’s first ever CSO and joined the agency at the end of last year. She recently returned to the UK after 3 years working as CSO in Canada’s largest agency. Whilst there, she put Cossette on the global effectiveness stage picking up major awards at all the big effectiveness shows. She has a proven track record of developing future-forward and purpose-driven campaigns that place brands in culture. She has worked at some of the most respected creative agencies in the world including VCCP, Mother and AMV BBDO. Her innovative work for the UK supermarket chain Sainsbury’s was not only hugely successful in delivering value to the business, but also won major prizes at every significant creative and effectiveness award show three years in a row under her stewardship. Her knack for creative effectiveness combined with a fascination with “what’s next” makes her highly sought after for her strategic counsel. Cat has been ranked as one of the most successful Planning Directors globally as well as being named one of the top planners in London