Ben Alalouff

Chief Strategy Officer, Live&Breathe

As the Chief Strategy Officer at Live and Breathe, Ben is responsible for designing and overseeing the strategic direction for clients and the agency alike. His work has helped the agency to grow and evolve whilst he has aided clients to improve business performance and drive growth. He specialises in omnichannel business strategy, consumer experience planning and journey design and, quite frankly, doing things a little differently. He is a firm believer that a company's success is dependent on its ability to provide a seamless and enjoyable experience for its customers, but one that is definitively different to its competitors. To this end, he works closely with the agency's creative teams to ensure that every touchpoint in the customer journey is carefully considered, from initial awareness and consideration to purchase and post-purchase engagement. Previously, Ben was a Management and Strategy Consultant specialising in transforming businesses for the better. Including a stint in Hong Kong, he had over six years’ experience of working for an array of global clients helping to drive digital revolutions. His highlights included overhauling the e2e customer processes and associated customer journeys for one of the UK’s largest retail banks, designing a microtransactional token-based loyalty points system on Blockchain infrastructure for one of Hong Kong’s longest operating retailers and performing a general business health check on an international shipping conglomerate. Ben’s a-typical career trajectory makes him a highly effective Chief Strategy Officer for a modern Creative Agency. He brings a unique perspective and idea-generation process to Live and Breathe and is laser-focused on helping the agency to deliver innovative and disruptive solutions for its clients.