Becks Collins, Author at MediaCat

Becks Collins

Semiotics, Cultural Insight, Innovation & Strategy

Becks helps brands and institutions understand how culture is changing, and how their brand values sit within an ever-evolving consumer landscape. Using semiotics, cultural insight, ethnography and in-depth consultation, they identify innovation and communication opportunities to better connect with consumers, and positively contribute to communities, employees and the environment. They also write cultural commentary pieces focusing on gender, diversity, body positivity, LGBT+ issues and climate change for a wide variety of clients.

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What brands can learn from cosy games

Cosy gaming is growing, alongside other cosy trends in board games and fantasy books... 26.04.2024

Why brands can’t be funny on social media

Brands can be funny online, but it requires attention and specificity... 13.03.2024

What can we learn from the top TikTok trends of 2023?

Boycotts, bed rotting and beige flags... 21.12.2023

What mindfulness looks like now

People are creating their own version of wellness, and here are the brands that are getting on board... 01.09.2023

Protests, ‘chick flicks’, feminism: why we love Barbie pink

Barbie is fresh, Barbie is femme, Barbie is for everyone... 18.07.2023

I’m proud, but it’s hard to be happy

'Recently, being trans during Pride month has felt different'... 08.06.2023

Corecore and hopecore

An art form from an age defined by social media addiction, but with moments of joy and optimism... 13.04.2023

Cosy fantasy and solarpunk: how new utopian books give us hope

Dystopian stories have long dominated sci-fi and fantasy, but new indie hits are providing a brighte... 13.01.2023

Joyful narratives: celebrating the young trans person I never got to be

Cultural insight expert Becks Collins on why reading trans books in their 30s has helped them feel s... 14.11.2022

The life-changing power of BookTok

Cultural insight specialist Becks Collins on how a TikTok community has inspired a new generation of... 26.09.2022

How brands can use AI to improve CX

MAYA, and other rules for innovators

People power: employee ownership for your brand

No emails? No problem! A world of data beyond known identifiers

Atomic to launch health-focused agency, Atomic Matter

UK’s ad market reached £36.6bn in 2023, with spending increasing 6.1%

Google postpones third-party cookie phase out to 2025

Science In Sport launch ‘You can’t beat science’ with M&C Saatchi

Comedy, tragedy and humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Rani Patel on truth, lies, Gen Z, trust and transparency

How brands can use AI to improve CX

No emails? No problem! A world of data beyond known identifiers

Stop focusing on what’s in and what’s out

Is it the fans that hold the power?

Becks Collins

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