Becks Collins, Author at MediaCat

Becks Collins

Semiotics, Cultural Insight, Innovation & Strategy

Becks helps brands and institutions understand how culture is changing, and how their brand values sit within an ever-evolving consumer landscape. Using semiotics, cultural insight, ethnography and in-depth consultation, they identify innovation and communication opportunities to better connect with consumers, and positively contribute to communities, employees and the environment. They also write cultural commentary pieces focusing on gender, diversity, body positivity, LGBT+ issues and climate change for a wide variety of clients.

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It Ends With Us: when misleading marketing goes wrong

Tone-deaf marketing and the need to brand-ify everything... 22.08.2024

What makes a good brand mascot?

From relevance and irreverance, to storytelling and cuteness... 18.07.2024

Where are all the Pride campaigns this year?

'Brands support us when it's financially beneficial to do so'... 03.06.2024

Blocking of celebrities: ‘Digitine’ and #BlockOut2024

An anti-celebrity movement is growing, disrupting their ad revenues... 13.05.2024

How the Met Gala became The Hunger Games

The divide between celebrity culture and public opinion is growing... 08.05.2024

What brands can learn from cosy games

Cosy gaming is growing, alongside other cosy trends in board games and fantasy books... 26.04.2024

Why brands can’t be funny on social media

Brands can be funny online, but it requires attention and specificity... 13.03.2024

What can we learn from the top TikTok trends of 2023?

Boycotts, bed rotting and beige flags... 21.12.2023

What mindfulness looks like now

People are creating their own version of wellness, and here are the brands that are getting on board... 01.09.2023

Protests, ‘chick flicks’, feminism: why we love Barbie pink

Barbie is fresh, Barbie is femme, Barbie is for everyone... 18.07.2023

I’m proud, but it’s hard to be happy

'Recently, being trans during Pride month has felt different'... 08.06.2023

Corecore and hopecore

An art form from an age defined by social media addiction, but with moments of joy and optimism... 13.04.2023

Cosy fantasy and solarpunk: how new utopian books give us hope

Dystopian stories have long dominated sci-fi and fantasy, but new indie hits are providing a brighte... 13.01.2023

Joyful narratives: celebrating the young trans person I never got to be

Cultural insight expert Becks Collins on why reading trans books in their 30s has helped them feel s... 14.11.2022

The life-changing power of BookTok

Cultural insight specialist Becks Collins on how a TikTok community has inspired a new generation of... 26.09.2022

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

How VCCP made an anti-scammer AI granny for O2

Can a brand safety and performance mindset co-exist in 2025?

Don’t overthink economic factors — capitalise on consumer spending

We’re hiring a reporter

Revisiting EssenceMediacom’s 2024 media predictions

Reddit leapfrogs X in UK social media rankings

Diamond industry calls for urgent marketing revival

2025 media trends, with dentsu and iProspect

Tom Gent on creating standout multi-platform video content

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Spotify playlists for brands: more than just tunes

Why creativity matters more than ever in digital advertising

Low stakes and new intimacies: social media in 2025

How do ad lengths impact attention?

Becks Collins

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