Becks Collins, Author at MediaCat

Becks Collins

Semiotics, Cultural Insight, Innovation & Strategy

Becks helps brands and institutions understand how culture is changing, and how their brand values sit within an ever-evolving consumer landscape. Using semiotics, cultural insight, ethnography and in-depth consultation, they identify innovation and communication opportunities to better connect with consumers, and positively contribute to communities, employees and the environment. They also write cultural commentary pieces focusing on gender, diversity, body positivity, LGBT+ issues and climate change for a wide variety of clients.

ALL ARTICLES

It Ends With Us: when misleading marketing goes wrong

Tone-deaf marketing and the need to brand-ify everything... 22.08.2024

What makes a good brand mascot?

From relevance and irreverance, to storytelling and cuteness... 18.07.2024

Where are all the Pride campaigns this year?

'Brands support us when it's financially beneficial to do so'... 03.06.2024

Blocking of celebrities: ‘Digitine’ and #BlockOut2024

An anti-celebrity movement is growing, disrupting their ad revenues... 13.05.2024

How the Met Gala became The Hunger Games

The divide between celebrity culture and public opinion is growing... 08.05.2024

What brands can learn from cosy games

Cosy gaming is growing, alongside other cosy trends in board games and fantasy books... 26.04.2024

Why brands can’t be funny on social media

Brands can be funny online, but it requires attention and specificity... 13.03.2024

What can we learn from the top TikTok trends of 2023?

Boycotts, bed rotting and beige flags... 21.12.2023

What mindfulness looks like now

People are creating their own version of wellness, and here are the brands that are getting on board... 01.09.2023

Protests, ‘chick flicks’, feminism: why we love Barbie pink

Barbie is fresh, Barbie is femme, Barbie is for everyone... 18.07.2023

I’m proud, but it’s hard to be happy

'Recently, being trans during Pride month has felt different'... 08.06.2023

Corecore and hopecore

An art form from an age defined by social media addiction, but with moments of joy and optimism... 13.04.2023

Cosy fantasy and solarpunk: how new utopian books give us hope

Dystopian stories have long dominated sci-fi and fantasy, but new indie hits are providing a brighte... 13.01.2023

Joyful narratives: celebrating the young trans person I never got to be

Cultural insight expert Becks Collins on why reading trans books in their 30s has helped them feel s... 14.11.2022

The life-changing power of BookTok

Cultural insight specialist Becks Collins on how a TikTok community has inspired a new generation of... 26.09.2022

Q&A: YouGov on the ad preferences of the generations

Knowledge of awe gives brands a route map to success

The end of the Gen Z sex recession is here

Wondering about my generation?

Audience Store and Fenestra join forces

Trainline launches new media offer

Sonder predicts growth for owned media in 2025

Meta names Derya Matras as VP of EMEA

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Sam Missingham introduces Meet The Booktokers

Future of Media: Key takeaways

Knowledge of awe gives brands a route map to success

The end of the Gen Z sex recession is here

Designing spaces for football’s fashion love-in

The new generation: a golden age of vitality

Becks Collins

ALL ARTICLES