Andreea Tarasescu

Research Director - Behavioural Science Lead at Walnut Unlimited

Andreea is a Behavioural Scientist dedicated to applying behavioural principles to drive positive commercial change. She currently leads the Behavioural Science Unit at Walnut, the Human Understanding Agency. Andreea conducts complex studies tackling various behaviour change challenges across several markets. She uses her expertise to design better research and consult on strategy - being that optimising comms, driving loyalty or encouraging sustainable consumer behaviour. Andreea helps bridge the gap between theory and practice, giving her clients the know-how to apply behavioural science to solve their challenges and leading workshops with world leaders in various categories - from financial services to the food industry.