Alistair Vince

Alistair is Chief Thinker (and CEO) at Watch Me Think, a behavioural research company he co-founded that focuses on capturing actual rather than claimed behaviour via consumer videos made on their smartphones. Previously he worked at Mintel, until he had an epiphany moment about the value of observational research and connecting employees to their consumers, whilst listening to Dr Nancy Synder from Whirlpool talk about washing machines True story.