Alexi Gunner

Founder of idle gaze consulting

Alexi Gunner is an independent strategy director and founder of idle gaze consulting; a research and strategy practice grounded in decoding the cultural undercurrents that shape how we buy, behave, consume and connect. Currently based in Berlin, he has over a decade of global experience working across brand strategy, comms planning and cultural futures for the likes of adidas, Nike, TikTok, Audi and Zalando. Alexi is also a published writer, with essays featured in publications including Dirt, Playground Magazine and his idle gaze substack.