Adam Goodman

Adam founded ACA Live in 2008, and now leads the agency as Managing Director, where he continues to have a hands-on role with both clients and the team.The agency’s continued growth is driven by his passion for live experiences, and as a result Adam has built a reputation as a major player in experiential events, working for clients such as M&S, William Grant & Sons, The Jockey Club, adidas and many more.He brings a wealth of experience to the table, having previously overseen experiences and events from both client and agency side, working for the Langham Hotel, and for some of the world’s leading live communications agencies including Euro RSC, Skybridge and Jack Morton Worldwide.Adam is passionate about the use of existing and emerging technologies in events, and led his team in the adoption of virtual and hybrid experiences for clients throughout the pandemic and beyond.