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For this podcast our Editor Mike Piggott spoke to Glenn Fisher. Glenn is an author, copywriter and speaker. His book The Art Of The Click was shortlisted for a Business Book of the Year award. He also created a copywriting podcast, All Good Copy, and is co-founder of The Fix, a project by copywriters for copywriters.
They discussed the state of the marketing industry when it comes to copy, and how copywriters need to be involved earlier in the creative process, the things Glenn learned from their inaugural event Fix Fest, long copy and humour in copy, as well as briefly, somehow, touching on I’m A Celebrity… Get Me Out Of Here!
