The UK mattress retailer Dreams has launched a new campaign starring Gillian Anderson and Team GB Olympians and Paralympians. Developed in partnership with the creative agency M&C Saatchi, the campaign leverages the retailer’s status as the official sleep partner of Team GB and ParalympicsGB.
Consisting of four films directed by Andrew Gaynord at Mindseye, the campaign also builds on the success of previous ads featuring Anderson, starring athletes Tom Dean and Hannah Cockroft.
The films depict Anderson talking to the camera, introducing the athletes and explaining that the Dreams beds will help them perform their best. The videos conclude with Anderson urging viewers to ‘drop in, lie down and speak to one of Dreams’ bed experts’.
Jo Martin, Chief Marketing Officer at Dreams, said:
We’re excited to launch the third iteration of our brand campaign starring the brilliant Gillian Anderson, this time alongside some of our most formidable Olympians and Paralympians. We understand the powerful effect sleep has on performance, and with the right mattress, everyone can be at the top of their game.
Featured image: Dreams