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Cedara to reduce carbon footprint of Pret A Manger ad campaigns

Cedara, a carbon intelligence platform, is helping companies reduce corporate and supply chain emissions by launching its Reduction Marketplace. 

As part of the launch, Cedara teamed up with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret A Manger to reduce carbon emissions across its video of ad delivery. 

By leveraging SeenThis’ integration into Cedara, Pret was able to estimate avoided campaign emissions. 

Key highlights include:

By leveraging SeenThis’ integration into Cedara, marketers can estimate the impact of switching to SeenThis’ proprietary streaming technology during the planning stage. They can also measure the overall campaign footprint, and quantify avoided emissions after activating SeenThis’ technology. 

We are proud to partner with leading companies advancing the industry towards Ad Net Zero. This collaboration underscores the importance of data-driven decision-making in the pursuit of environmental sustainability.

David Shaw, CEO of Cedara

Featured image: the blowup / Unsplash

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