On 19 November, the international customer insight and programmatic media activation partner, Audience Store, announced that it has joined forces with the AI solutions provider, Fenestra.
The partnership is part of Audience Store’s Innovation Lab initiative, which supports its audience intelligence platform, Discover AI, and CTV solution, Targetcast.
According to a press release, the two offerings will enable brands to adopt ‘a logical, audience-first approach’ to CTV advertising across programmatic campaigns. The partnership will further help brands expand their reach, while ‘seamlessly integrating linear TV delivery’.
Jon Hewson, CEO of Audience Store, commented on the collaboration in a statement: ‘Partnering with Fenestra aligns perfectly with our mission to clear up the market’s confusion around the changes in the TV landscape and the complex world of digital marketing. Their expertise in AI and data-driven solutions complements our commitment to providing brands with the insights they need to engage with and acquire customers more effectively.’
In addition to supporting Audience Store’s existing offerings, the alliance with Fenestra will allow them to leverage cutting-edge technology and explore future AI solutions.
Javier Campos, Chief Information Officer of Fenestra, said: ‘By combining our AI capabilities with Audience Store’s extensive market insights, we can revolutionise how brands approach audience engagement and CTV advertising, paving the way for smarter, more efficient campaigns.’
Featured image: Audience Store x Fenestra