Enabling advertisers to de-duplicate Barb data and impression-level digital data to discover incremental reach opportunities for (and improve the effectiveness of) CTV campaigns
Audience Store, an international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a provider of audience measurement solutions, to bolster incremental reach for advertisers.
The collaboration will focus on enhancing Targetcast, Audience Store’s audience-first, next-generation CTV advertising solution, enabling advertisers to benefit from capabilities in planning and reporting incremental reach opportunities above traditional linear TV advertising. By leveraging AudienceProject’s measurement solution, Audience Store will allow advertisers to de-duplicate Barb data and impression-level digital data, improving effectiveness of CTV campaigns, and enhancing campaign planning by highlighting potential efficiencies based on historical Barb data.
The partnership is designed to deliver insights into audience reach, and will enable brands to deploy frequency capping across CTV content services; in order to maximise their advertising impact beyond traditional TV. This marks a step forward in Audience Store’s dedication to innovation within the evolving TV space, ensuring clients can navigate the complexities of modern media with confidence.
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