Advertising: Who Cares? has announced details of its first event offering solutions to today’s biggest industry challenges. Taking place on 12 September from 2 pm at the Royal Society of Arts, the event will provide advice to tackle ongoing issues, discussing data and consumers’ dissatisfaction with ineffective and invasive ads.
The event will be divided into five workstreams led by industry-leading experts, namely:
- Business Models (Michael Farmer)
- Trading, Transparency and Trust (Jenny Biggam)
- Measurement and Accountability (Denise Turner)
- Recruitment and Wellbeing (Crispin Reed)
- Brands and Journalism (Ruben Schreurs)
Some of the speakers attendees can look forward to hearing from include:
- Lucy Jameson, Founder of the Uncommon Creative Studio
- Jessica Lovell, CSO at Wonderhood Studios
- Pippa Glucklich, CEO at Electric Glue
The event will conclude with a conversation between David Wheldon, President Emeritus WFA, ex-Marketing Director, RBS, Vodafone and The Coca-Cola Company, and Sir John Hegarty, Founder of BBH.
Brian Jacobs, Co-Founder of Advertising: Who Cares? commented in a press release:
We all know that the advertising industry is not in a good place. Much advertising is ineffective, unaccountable, untrackable, unmeasurable (or just unmeasured), unpopular and not trusted. Furthermore, it’s not attractive to young people and graduates as a career. Our movement and our event aims to go beyond role-calling the problems, and invite some of the ad industry’s finest minds to come up with practical solutions.
For more information and tickets, visit www.advertisingwhocares.org.
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