The online printing service VistaPrint has partnered with the partnership management platform impact.com to expand its reach and engagement with influencers and creators. As part of this partnership, VistaPrint will now be able to find and partner with influencers, manage campaigns and control payments through impact.com’s creator partnership platform, impact.com/creator.
The fully integrated platform provides performance insights, allows influencers to search for brand collaborations, and enables brands to connect with audiences that look to creators for trusted recommendations. David A. Yovanno, CEO of impact.com, commented in a press release:
‘The creator economy is growing at breakneck speed, as brands recognise how critical creators are to their success, and their ability to engage with modern consumers of all ages. Working with the impact.com/creator platform, brands like VistaPrint can establish trusted, long-term relationships with their customers, through partnering with the creators and influencers consumers look to for advice before making purchasing decisions.’
VistaPrint’s current services allow customers (including small business owners) to create custom designs (e.g., business cards, logos, etc.). By joining forces with impact.com, VistaPrint will expand its reach and further strengthen its relationship with the small business community. Erin Shea, Senior Director, North America Marketing at VistaPrint, said:
‘Print whether you’re marketing a small business or designing the perfect holiday card or gift, creates an emotional connection. Expanding our relationship with impact.com will help us scale that connection with trusted creators and, in turn, customers who are discovering — or rediscovering — the power of personalisation with VistaPrint.’
Featured image: VistaPrint x impact.com