Rail ticket retailer Trainline PLC has announced that it is expanding its media offering, making its first-party data available for the first time. More specifically, the retailer seeks to enable advertisers to engage with consumers at key moments in a brand-safe environment.
‘As Europe’s number one most-downloaded rail travel app, we know our unique and vibrant customer base will provide an attractive audience to many advertisers. Our platform attracts regular, repeated usage from a predominantly young customer base in the UK and large European markets,’ Revenue Director Sonal Kalra said in a statement.
Trainline has expanded its ad tech stack this year, forming partnerships with Pubmatic, Teads, DoubleVerify and Brand Metrics. Now, it has hired a new team to support its advertising clients and help them leverage its app and web to deliver campaigns.
According to a press release, Sam Eads is joining the company as Head of UK Ad Sales and Account Management, Lindsay Wiles is taking on the role of Consultant, Head of UK Sales, and Elena Siracusa joined Trainline earlier this year as its Head of Sales and Account Management for Europe. All three hires will report to Kalra.
‘With over 12 million monthly app users in the UK alone, we offer the opportunity to connect advertisers to consumers at moments when they are engaged and attentive. That’s why we’ve scaled up our in-house capabilities, so we can work with partners to develop high-quality, tailored, data-driven advertising that benefits customers and advertisers alike,’ Kalra added.
As Europe’s most-downloaded rail travel app, Trainline has a rating of 4.9 and reportedly ranks higher than Netflix and Spotify on the app store. The retailer sells tickets for over 300 train and bus operators across 40 European countries.
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