Home improvement retailer Wickes has worked with the independent ad agency St Luke’s to launch a timely campaign titled ‘New Cabinet?’ following Labour’s general election victory.
Running on an ad van outside Downing Street for one day only (5 July), the campaign features a Wickes poster that reads: ‘New cabinet, Keir? Our kitchen experts are here to help.’
Richard Denney, Joint Chief Creative Officer at St Luke’s, commented:
The first thing you do when you move into a new home is start planning what you are going to do with it —especially if the previous occupants have not left it to your taste. Step forward Wickes’ kitchen experts, there to help you feel house proud.
Featured image: Wickes OOH campaign / St Luke’s