Valuable 500 and adam&eveDDB have launched a campaign to promote the world’s first accountability summit for disability inclusion, SYNC25.
Created by adam&eveDDB, and directed by Dan DiFelice in partnership with Biscuit Filmworks, the launch film aims to inspire and encourage the business community to end disability exclusion and hold themselves accountable ahead of the SYNC25 accountability summit held in Tokyo on 3 December 2025.
The agency was briefed on the campaign by the Valuable 500, a charitable, global organisation of 500 partners and companies working together to end disability exclusion.
Richard Gayton and Darren Beresford, Creative Directors at adam&eveDDB, said: ‘Given that unemployment among persons with disabilities is as high as 80% in some countries, the need for an organisation like Valuable 500, and an event like SYNC25 which turns business promises into tangible change, has never been greater. We are proud to have been able to contribute in a small way to the incredible momentum already established by the Valuable 500 to end disability exclusion.‘
The launch film supports the recent publication of their white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion.
Katy Talikowska, CEO of the Valuable 500, said: ‘This video brings together disabled people representing diverse, intersectional identities to showcase the beauty and power of synchronicity. Our recent white paper on Inclusive Disability Representation calls on companies to join us in developing a shared, global standard and set of practices that can be applied across various industries.
This is vital to our ongoing work to drive positive change in disability inclusion across three Synchronised Collective Actions in Leadership, Reporting, and Representation. Unstoppable transformation cannot happen alone.‘
The audio description of the film can be found here and the ISL and captions here.
Featured image: Valuable 500 and adam&eveDDB campaign