IP protection and cyber safety company, White Bullet announced a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable and efficient open web.
With this partnership, Sharethrough will integrate White Bullet’s cyber risk data within its exchange, ensuring that no ads are placed on websites and apps that pose a piracy or child safety risk. While such services were previously available to Sharethrough clients as an add-on, this offering will now be built into all the company’s products as standard.
Sharethrough’s omnichannel supply-side platform is underpinned by advanced RTB tech and enhanced ad experiences. This new partnership supports the company’s mission to help build a safer, cleaner and more sustainable advertising ecosystem by connecting publishers and advertisers with expert technology innovation.
Featured image: White Bullet with Sharethrough