On 23 July, Publicis Media UK announced that Andy Cabirdassou will take on the newly-created role of Chief Technology Officer (CTO). Cabirdassou is an experienced tech and data leader, joining Publicis Media from EssenceMediacom, where he held the title of EVP, Global Data Science and Innovation.
As CTO, Cabirdassou will lead a team to deliver tech, data, product and AI strategies for Publicis Media UK’s clients. These include media agencies Zenith, Starcom, and Spark Foundry, and performance marketing specialists Performics.
Cabirdassou will join the Publicis Media UK management team and report to UK CEO Niel Bornman. In a press release, Bornman commented on Cabirdassou’s appointment: ‘Andy is a standout leader who combines a special mix of deep technical expertise and solid strategic thinking. His background in spearheading transformational work and growth for brands through technology will be key to helping our clients break new ground and shape their future success.’
Cabirdassou also shared his plans, adding: ‘Following some impressive wins for Publicis Media, my immediate focus will be how we build on that momentum and the value we deliver to clients through innovative and scalable tech solutions. I can’t wait to get started, working alongside Niel and the team to set new standards of excellence in our industry.’
Featured image: Publicis Media UK