The youth-focused digital video network, Next-Gen Media, has partnered with the global provider of tech solutions for OOH media, Vistar Media.
According to a press release, Next-Gen’s portfolio of digital screens records over 6 million daily impressions per campaign; now, the partnership will allow Next-Gen Media to add programmatic buying capabilities to its network, enabling brands and agencies to connect with young people across the UK.
‘We already work with a range of global and local brands looking to connect with young people across our network. Partnering with a global player like Vistar enables us to expand our reach further and offer brands even more choice and flexibility,’ commented Guy Thurlow, Co-Founder and Commercial Director at Next-Gen Media.
Under the partnership, Vistar Media — which reportedly hosts the world’s most extensive DOOH inventory — will expand its reach further, accessing students at various educational institutions. Layla Soufi, Director of Supply Partnerships at Vistar Media, said in a statement:
‘At Vistar, we are constantly expanding our global network and are thrilled to have recently partnered with Next-Gen Media to further maximize our SSP inventory. Next-Gen Media reaches a key target audience for many brands through their partnerships with education and university accommodation providers. Working alongside a multitude of other programmatic DOOH environments, this inventory enables buyers to enhance contextual relevance in key, highly viewable locations.’
Featured image: Next-Gen Media