Coty-owned Rimmel London celebrated the announcement of their new Global Brand Ambassador, Maya Jama, with a large-scale activation that created a visualisation of the celebrity on London’s iconic Tower Bridge.
The partnership cements Rimmel as the ultimate go-to brand for bold style setters with Maya following in the footsteps of Rimmel icons Kate Moss and Adwoa Aboah.
Maya, the most in-demand TV and radio broadcaster, will now become the face of Rimmel London across the world. She has lived in London for over a decade and embodies the London look with her playful and authentic personality. Ultimately, Maya sees makeup as an outlet for self-expression which aligns with Rimmel’s emphasis on inner beauty and individualism.
The Tower Bridge landmark is the perfect setting to create an iconic London moment in celebration of the partnership. Using the technology of Hologauze, a highly reflective canvas, the large-scale 3D hologram effect gives the appearance of a full Tower Bridge takeover.
Rimmel is a client of media agency Zenith who oversaw media planning and buying of the project, working alongside Energy, an award-winning brand experience agency.
Featured image: Rimmel London