Specialist media company Future announced the relaunched of its technology website TechRadar.
In addition to a new brand identity and improved advertising opportunities, TechRadar introduced its new service, Ask An Expert, through which readers can personalised product recommendations. Rebranding as The Technology Experts, TechRadar’s new look highlights its expert technology content. Redesigned with simplicity in mind, the new homepage organises the content around categories and allows for easier navigation and an improved mobile experience.
The TechRadar relaunch also brings Future’s latest innovative advertising opportunities to market, with new animated homepage takeovers, shoppable widgets and video, as well as exclusive branded content opportunities now available to advertisers.
We are excited to launch innovative products that provide unparalleled opportunities for advertisers to engage with tech audiences and help to reinforce TechRadar as the ultimate technology destination. From the research findings, it is clear that despite rising inflation, intended tech purchases remain an area keen consumers are not willing to sacrifice. With shifting consumer habits, responding to audiences’ preferences will be crucial for advertising success. The improvements made to TechRadar’s site demonstrates our deep understanding of the priorities and concerns of consumers, as well as the wider tech sector.
Zack Sullivan, Chief Revenue Officer at Future
Featured image: TechRadar’s new homepage