Tag: customer experience

Transformation

Eyes wide shut: Why so many brands are simply choosing to ignore the opportunity staring them in the face

Bewonder's Oliver Budworth looks to where things went wrong for Mothercare and asks why brands keep ...

Experiences

What’s love got to do with it?

In his latest piece The Value Engineers' Giles Lury wonders if the nature of consumer love for brand...

Experiences

Why the metaverse represents interaction rather than escape

The metaverse is designed for entertainment — but that doesn’t mean forgetting real life and hum...

Insights

Fear and love in data: the emotional power of the value exchange

SoPost's Toby Evans argues that if your customers love what you're offering, they won't fear giving ...

Experiences

Then and now, customer experience still matters most

Rami Zahran, Group Chief Marketing & Communications Officer, Saudi German Health, says the battle to...

Experiences

Turning customers into brand ambassadors

Simeon Aldred, Founder and Head of Strategy at Broadwick Live, reveals the details behind Printworks...

Insights

How marketers can use modern tech to overcome a Digital Divide with their customers

Marketers need a better understanding of the evolving customer journey, says Anthony Botibol, Senior...

Commerce

A catalogue of disaster?

Argos is to stop printing its iconic catalogue after nearly 50 years but is this a backwards step fo...