In our Rebel With A Cause podcast series we explore the relationship between strategy, planning and creativity. Host of the series, RANKIN’s Opal Turner has a theory that strategy and planning can be a creative person’s secret weapon. We follow as she tests this theory — and the response to her being both a creative and strategist — with folks across the industry.
This episode features advertising legend Sir John Hegarty. In this 49-minute discussion Opal and John explored John’s close relationships with strategy greats, ideas that unite people, metaverse tech, evolving office space into places where people can play, learning from Pixar, starting an agency, and what he’d do differently if he launched one today.
Useful links
The Business of Creativity course — masterclasses with Sir John Hegarty
Hegarty On Advertising: Turning Intelligence Into Magic — John’s 2017 book
