Creative agency Leith, has launched its first new brand campaign for the National Trust for Scotland (NTS). Share it all aims to celebrate the special role that Trust places play in the lives of the people of Scotland, inspiring more people to support the Trust by becoming a member, making a donation or visiting a property. The campaign launched on the 19th August with a ‘Proud to Present’ spot on STV and will roll out across radio, social, digital and OOH.
The Share it all campaign features a variety of locations across Scotland; the three TV and digital spots were filmed at Kellie Castle, Culzean Castle and The Hermitage, and capture tender moments of a family, siblings and a couple enjoying these Trust properties together and sharing why they have chosen to support them. The films were produced by Leith’s in-house production arm, Leith Studios. The OOH campaign features Threave Gardens, Glencoe and Crathes Castle.
The Trust cares for some of Scotland’s most treasured places. From natural landscapes that stir the soul to family days out that create precious memories, these places have a unique power to boost our wellbeing and deepen our connection to the people we share them with. Share it all is about capturing authentic moments of loved ones enjoying these properties, and the emotions they evoke, together.
Caroline Olechowski, Senior Strategist at Leith commented
Featured image: National Trust for Scotland / Kellie Castle
