Wander Bruijel

Senior Partner, Strategy + Provocation, Born Ugly

Wander has both client and agency experience, working in various brand and marketing leadership roles at Philips, EY and Elmwood, where he was lucky enough to work on some brands and campaigns which have won international accolades, including a Cannes Grand Prix.As a co-conspirator in Born Ugly since 2020, Wander has headed up the Provocation team. Simply put, the role of Provocation is to challenge the status quo to change the game, challenging conventions and received wisdoms that hold brands and businesses back. The goal is to change paradigms, categories and lives.Wander is driven by helping to shine a light on the way forward, asking the dumb questions nobody dares to ask to get to the unanswered to transform brands and businesses, big and small