Tony Mattson, Author at MediaCat

Tony Mattson

As Head of Strategy at Havas Media Group, Tony is responsible for overseeing and elevating the quality of the strategic thinking and work from across the agency. Alongside his day job, he is working to promote and progress the sustainability agenda both through the agency and for the industry as a whole.

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What if agencies were more like plants?

From embracing flexibility to being a genuine force for good Tony Mattson, Head of Strategy at Havas... 11.04.2022

The climate crisis represents an opportunity for transformation

From creative storytelling to supply chain transparency, Tony Mattson, Head of Strategy at Havas Med... 14.03.2022

Why traditional media is still so important in a digital world

Time to call ‘do not resuscitate’ on your website? Try composable

Why cinema continues to be a smash hit with brands

Demystifying dynamic creative optimisation in prDOOH

Science In Sport launch ‘You can’t beat science’ with M&C Saatchi

Meta’s AI-focused Marketing Summit to take place on 24 April

illy partners with Feels Like to launch e-commerce platform

WPP and Google Cloud join forces for gen AI marketing

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Rani Patel on truth and lies, Gen Z, trust and transparency

We discuss beautiful magazines with Steven Watson

Why traditional media is still so important in a digital world

A love letter to OOH and the people behind the posters

What brands can learn from cosy games

Navigating Thailand’s evolving media landscape

Tony Mattson

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