Sarah Yeats

Throughout her 17+ year career Sarah has worked with leading brands across the automotive, financial, telecommunications and technology sectors to deliver industry-leading events in various corners of the globe. These include exclusive VIP dinners through to large, high profile conferences for thousands of attendees. At Sledge Sarah is responsible for developing key accounts and providing strategic and creative planning on client projects, and has successfully both led and grown the agency throughout the pandemic. Passionate about nurturing the next generation, she works closely with her team, encouraging them to develop their individual talent, think outside the box, and champion innovation and creativity on every project. A firm believer in a collaborative approach, outside of her work managing Sledge Sarah champions the event industry and connects with event professionals to share ideas and creative practice whenever possible. She regularly speaks at and attends industry events, engages in awards judging, and shares her best practice advice with the media and in podcasts.