Paul White

Strategy Director, BAMM

Paul White is a strategy director at BAMM, a global insight and strategy company. He began his career in South Africa in the creative advertising world before finding his way into the insight industry. After a decade in South Africa, he moved to the UK where he has focused on insight and strategy work for some of the world’s biggest brands including: Meta, Snap, ITV, Expedia, Pernod Ricard and Sky. What really gets Paul going, above all else, is the intersection of brands and culture - and how to get them to work together in a way that is beneficial to everyone involved.