Paul Feldwick

In 1974 Paul Feldwick left Oxford and found a job in advertising at the acclaimed London agency Boase Massimi Pollitt (later part of DDB) where he was to work for over thirty years. He was Head of Account Planning in London, and then a Worldwide Brand Planning Director for DDB, responsible for global strategic training programmes. He was one of the first convenors of judges for the IPA Effectiveness Awards. He has Masters degrees from Bath School of Management and Ashridge (Hult) Business School. Since 2005 he has worked as a consultant, coach, and author. The Anatomy of Humbug (2015) uncovered the hidden assumptions made in organisations about how advertising works, and his new book Why Does The Pedlar Sing? looks at the links between advertising and entertainment.