Matt Smith

Trends Manager at GWI

Matt is a Trends Manager at GWI, tasked with identifying emerging trends from GWI’s survey data, covering 2.8bn digital consumers across 52 markets. Matt’s experience working with data includes previous roles within the market research industry, where he was responsible for spotting trends and providing actionable insights for clients. His areas of research expertise include media, fashion, gaming, and esports, and he’s featured in several news outlets to provide expert commentary across these topics and more.